ABOUT BECK'S ICE
100% PURE MALT
Inspired by our original German heritage from 1873, Beck's Ice is brewed with 100% pure malt and is the perfect beer for an escape with true friends.
AVAILABLE IN
Superior Strength: <8% ABV
Low Bitterness
AVAILABLE IN
UGC : bit.ly/2Ccyc8f FAN : “Forward the content to those of legal age only”
Brand Story
You’ve had a long week. You took a flight yesterday. Had a meeting. Slept in a hotel room. Woke up at what, 7? Ate a very average breakfast. And then spent 6 hours in a meeting. But what can you do? That’s just the way life is down here.
But up there, oh man!
Up there, things are just different. Up there, life is just simpler. Maybe it is the air. Maybe it is the water. Maybe it is the way things are lit up, up there, where the sun shines clearest. Or maybe, it’s the closest most of us will ever be to heaven, right here. Somehow, everything is better up there. Your head is clearer, your thoughts purer. Food is better there. Jokes are better there. Music is better there. Just sitting around doing nothing, is better there. Beer is better there. Beck’s Ice. It’s pure up here.